First time recipients of the awards include Webjet, Fox Sports and Toyota.
Melbourne- 24 March, 2009 -Hitwise, the leader in online competitive intelligence today announced the most popular websites from more than 100 industries in Australia during 2008.
The annual Hitwise Australia Online Performance Awards recognise outstanding online business achievement and acknowledge the most successful Australian websites as categorised in Hitwise’s key industries, defined by the market share of user visits to a website received during 2008.
As Hitwise reports on the anonymous online usage of approximately 3 million Australian Internet users – the largest online sample of its kind and more than 140,000 local websites throughout the course of the year – this unique awards program recognises excellence in online performance through public popularity.
“This is truly a ‘people’s choice’ award, as ultimately, organisations receiving a Hitwise Online Performance Award have been determined by Australian consumers,” says Michael Walmsley, General Manager of Hitwise Asia Pacific. He adds, "Website visits provide an excellent measure of a website’s success and popularity".
Hitwise congratulates the 2008 winners, which include major online and offline brands such as AMP, Wotif.com, ninemsn, and Medibank . First time recipients of the award include Webjet, Fox Sports , JB Hi-Fi Australia , and Toyota.
For more information on the awards and a complete list of the 2008 winners visit www.hitwise.com.au/awards or email Rheika Tompkins at press.au@hitwise.com.
About Hitwise:
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
Hitwise, a subsidiary of Experian (FTS:EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.
For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com.au/datacenter.
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